There is a good old saying that only a complicated mind can simplify things. I really can't find a better quote to explain what Sales Velocity actually is. It's so simple to understand, yet have a complex design under the hood makes it more fascinating. In any B2B / enterprise or a SaaS org, the marketing … Continue reading Engineer your product’s sales velocity through smart marketing.
I often come across my agency friends, students, folks in Quora who asks me whether AI will change digital marketing as we know it. To which I usually tell them: It's not whether, but when. While we all aware that AI will impact every industry, it's not new to Adtech. In fact, Adtech might be … Continue reading AI in Martech.