AI in Martech.

I often come across my agency friends, students, folks in Quora who asks me whether AI will change digital marketing as we know it. To which I usually tell them: It's not whether, but when. While we all aware that AI will impact every industry, it's not new to Adtech. In fact, Adtech might be … Continue reading AI in Martech.

A look in to the funnel.

I often come across many queries (especially from SMBs / Start-ups / Growth hacking ninjas) who advocate only lower the funnel approach. The point they make is, there are enough opportunities at bottom funnel and it doesn't make sense to build the top line. It's a valid point. Unless, when you want to grow your … Continue reading A look in to the funnel.