Focus on what Programmatic DOES. Not what it IS.

"Programmatic". Drop this word in any of the marketing / agency meetings and watch how to the discussion changes completely. In such a short time, programmatic buying model has evolved from perceived as a tool to bring down costs to become an essential operating model for savvy marketers. Sure, its good to know how programmatic / … Continue reading Focus on what Programmatic DOES. Not what it IS.

AI in Martech.

I often come across my agency friends, students, folks in Quora who asks me whether AI will change digital marketing as we know it. To which I usually tell them: It's not whether, but when. While we all aware that AI will impact every industry, it's not new to Adtech. In fact, Adtech might be … Continue reading AI in Martech.

Digital marketing in the blockchain era. It’s time to look at throughput instead of output.

Blockchain and AI. Most meetings in 2018 will either start or ends with these topics. The application of throughput changed the first industrial revolution where the innovation was around producing a quality product at scale in lesser time at much cheaper cost. The scenario is no different now.