“I would like to explore Advertising as a career option”.
When I told this to my parents in 2003 they had no clue that there is a career option in Advertising. Like typical South Indian parents, they thought that after my bachelor’s in Computer science, I would choose masters in the same field and will become a Software engineer. To their surprise, I chose to do my master’s in Mass Communications instead, and for a simple reason: I wanted to follow my talent. (Have it been following my heart, I would have become a chef).
I am blessed to have a career that has everything. Massive successes, gut-wrenching failures, many firsts, also-rans and more.
I had the opportunity to work for the best managers one could dream of, and to collaborate with some of the sharpest minds in the business, consulting not one but a bunch of iconic brands of our times, Zero to one phase of a startup, India’s eCommerce superstar, a 35-year-old iconic company of our times that keeps reinventing itself.
I also met some extraordinary humans who shaped me into what I am today: A growth-obsessed marketer who loves building a well-oiled marketing engine that fuels business growth.
I intend to use this platform to share my thoughts on 3 things that fascinate me: Marketing, Technology, and Life.
Good day,
Manoj Kandasamy.
